a mouthful of guts, anyone?

ilya found this chocolate bar named "guts" on the shelves of a convenience store in taipei.

erm, what a name! can you imagine the advertisement for this chocolate bar -- a boy says, "come on, take a bite! it's all guts!" and much encouraged, the boy's friend takes a bite ... and suddenly his guts spewed out from his mouth across the room and splattered onto the camera! eeeks! O_o